Digital marketing is crowded.
The mailbox is not.
Reach customers through a channel that has attention, trust, and measurable impact. Physical direct mail is coming back as a strong complement to digital marketing.
The Airmailer platform for e-commerce and CRM teams turns customer data into measurable campaigns — and automates the entire process.
The only channel that is actually getting simpler.
Physical, highly personalized direct mail has qualities that digital communication often lacks.
Open rate
Reach all your customers and prospects
Response rate
Increase customer engagement
Material lifespan
Leave a lasting impression on the recipient
Digital channels are hitting their limits
Email, paid ads, and social media are all oversaturated today and their effectiveness is gradually declining. This creates new challenges for marketing teams, who must look for additional communication channels.
Physical direct mail is regaining relevance
According to an extensive Deutsche Post study on e-commerce companies, direct mail delivers results that are hard for digital to match.
- Average print mailing conversion: 4.1%
- 12% of customers visit the website after receiving a letter
- Average order value grows by 13%
- Campaign ROI reaches up to 10× ROAS
Direct mail as part of a modern marketing mix
Direct mail does not replace digital channels. It complements them at key moments of the customer lifecycle.
- Customer reactivation
- Abandoned shopping cart
- Cross-sell / upsell scenarios
- Working with VIP segments
- Increasing customer lifetime value
Why is direct mail not yet a standard part of marketing automation?
Most companies do not use direct mail systematically, because:
- It is process-intensive
- It requires coordinating multiple suppliers
- It is not connected to real-time data
- It is difficult to measure
Airmailer: the fast path to automated direct mail.
We are building Airmailer as a platform that connects physical — highly personalized direct mail with data and marketing automation.
As part of the pilot program, we are already implementing these scenarios with our first partners.
As part of the pilot program, we are already implementing these scenarios with our first partners.
How does the collaboration work?
We prepare projects individually with each partner who actively works with their customer database and is interested in new channels.
Identifying the opportunity
Together we select the use case with the greatest potential for your business.
Connecting the data
We work with your existing data.
Running DM campaigns
We handle everything in one place.
Evaluation
We evaluate the results together.
Answers to help you decide.
Everything you need to know about Airmailer, the pilot program, and the collaboration.
Airmailer is a project focused on connecting highly personalized direct mail with data and marketing automation. It is backed by a team with more than 25 years of experience in the industry, which has handled countless DM campaigns, 1:1 direct mailing solutions and complex TransPromo projects for large corporate clients, financial institutions and ecommerce.
Airmailer is intended primarily for larger e-commerce companies that:
work with their own customer database
use CRM/CDP or marketing automation
look for new ways to increase conversions and LTV
It has the greatest benefit in the area of customer reactivation, working with loyal segments and optimizing the marketing mix.
Traditional direct mail is mostly one-time and manual. We are building Airmailer as a data-driven channel that:
works with your customer data
enables 1:1 personalization at the individual level
aims at automation and connection to CRM
The goal is for direct mail to function similarly to marketing automation.
Direct mail does not replace digital channels. It works as a complement to them, especially in situations where:
email and advertising have limited attention
customers do not respond to digital communication
there is a need to increase engagement with key segments
It has the greatest benefit in lifecycle scenarios (reactivation, win-back, VIP segments).
A pilot project can be prepared in a matter of weeks. It is not a complicated process, but it is slightly different for each enterprise client.
It mainly depends on:
data readiness
use case selection
internal processes
We set up each pilot so that it is fully measurable.
We mainly monitor:
conversions
website visits
revenues
ROI / ROAS
We use, for example, unique codes, QR links, pURL for measurement.
Data protection is key for us.
we only work with data provided by the partner
we respect GDPR and European legislation
we use data exclusively for specific campaigns
we ensure safe and minimized data processing.
Your customer data is securely stored in the EU separately from the application layer, fully under your control, with an emphasis on encryption, auditability and compliance with all GDPR rights.
Digital marketing is increasingly competitive and expensive.
At the same time:
direct mail remains relatively unused
it allows you to reach customers in a different way
new technologies allow its better integration into marketing
This creates space for a new growth channel.
Discover what direct mail can do for your business.
Book a presentation and together we will find the scenario with the greatest potential.
