Data that speaks for direct mail.
Industry studies, statistics and research showing the real impact of physical mail on conversions, engagement and return on investment.
Direct mail as a supplier-funded channel: MDF, co-op, and trade promotion
When retail teams object to direct mail, the question is rarely the channel — it is the budget. Addressed mail to a retailer's loyalty file falls into the same eligibility bracket as the printed flyer: MDF, co-op, and trade promotion already pay for it, just under different names.
Mail interaction rates and digital effectiveness reach a five-year high!
The JICMAIL study tracks how much attention a package receives in a household and what other actions it triggers within 28 days — such as a visit to the advertiser's website.
How to get a customer to make a second purchase
Ecommerce today doesn't solve the first purchase. Performance marketing can solve that. The real problem begins after that: How to get the customer to make a second purchase?
How younger generations perceive direct mailing
Generation Z and millennials are tired of digital overload. Direct mail is regaining attention, trust, and performance.
AKA vydává Zprávu o reklamě 2025
Asociace komunikačních agentur (AKA) vydává Zprávu o reklamě 2025, která přináší ucelený pohled na stav reklamního a marketingového trhu v Česku. Součástí zprávy jsou vedle dat o čistých výdajích do marketingové komunikace, také informace o trhu influencer marketingu, investicích státu do komunikace či oblíbenosti herců a hereček v reklamě.
Digital Customer Fatigue and the Future of CRM Communications
Six peer-reviewed studies from 2020–2026 describe the same shift. Attention spans are declining across digital channels, resistance to algorithmic content is growing, and traditional CRM channels—email and social—are losing effectiveness faster than we can measure.
Printed direct mail is gaining strength: companies are investing more in it and, thanks to personalization, it delivers higher performance than digital channels.
The new State of Direct Mail 2026 study confirms that direct mail is capturing a larger share of marketing budgets, achieving high efficiency through personalization, and, when combined with data and automation, outperforming traditional electronic channels in terms of trustworthiness and responsiveness.
CMC & Deutsche Post Print Mailing Study 2025: Physical Mailers Activate Existing Customers with 4.1% Conversion Rate
A large-scale study of 43 online shops proves that physical direct mail remains a highly effective tool for activating existing customers in 2025.