Studies and Research
Data that speaks for direct mail.
Industry studies, statistics and research showing the real impact of physical mail on conversions, engagement and return on investment.
3 studies
26. May 2026
How to get a customer to make a second purchase
Ecommerce today doesn't solve the first purchase. Performance marketing can solve that. The real problem begins after that: How to get the customer to make a second purchase?
Insights
21. May 2026
How younger generations perceive direct mailing
Generation Z and millennials are tired of digital overload. Direct mail is regaining attention, trust, and performance.
Insights
17. May 2026
Digital Customer Fatigue and the Future of CRM Communications
Six peer-reviewed studies from 2020–2026 describe the same shift. Attention spans are declining across digital channels, resistance to algorithmic content is growing, and traditional CRM channels—email and social—are losing effectiveness faster than we can measure.
Insights