How to get a customer to make a second purchase

Note: Available only in the CS version. Studies are available in English

And this is where digital channels start to hit their limits:

• Emails end up in promotions.
• SMS is aggressive.
• Social ads disappear in a scroll within seconds.

Interestingly, the most successful ecommerce brands are starting to use physical direct mail again for retention.

Not as “offline branding”.

But as an automated retention channel connected to CRM.

In verified case studies, the same process is repeated:

1. Customer stops responding to email
2. Brand triggers behavioral trigger
3. Personalized physical package arrives
4. Customer returns