21. May 2026
How younger generations perceive direct mailing
Generation Z and millennials are tired of digital overload.
Direct mail is regaining attention, trust, and performance.
Note: Available only in the CS version. Studies are in English
Attention is the rarest commodity today
Direct mail is gaining ground that digital channels are gradually losing.
The younger generation is looking for authenticity
Physical communication feels more credible and personal than online advertising.
Connecting the physical and digital worlds works best
AI, CRM automation and direct mail are creating a new type of customer experience.