Data that speaks for direct mail.
Industry studies, statistics and research showing the real impact of physical mail on conversions, engagement and return on investment.
Customer Segmentation for Direct Mail: Who's Worth Mailing
Direct mail rarely fails because of the channel. It fails when the same piece reaches both a stranger and your most valuable customer. This study covers which segments are worth mailing — from lifecycle stage to the difference between a warm and a cold recipient — and why the greatest reactivation value sits in your own CRM.
Direct mail as a supplier-funded channel: MDF, co-op, and trade promotion
When retail teams object to direct mail, the question is rarely the channel — it is the budget. Addressed mail to a retailer's loyalty file falls into the same eligibility bracket as the printed flyer: MDF, co-op, and trade promotion already pay for it, just under different names.