Data that speaks for direct mail.
Industry studies, statistics and research showing the real impact of physical mail on conversions, engagement and return on investment.
Direct Mail and GDPR: How to Contact Customers in Compliance with the Rules
Physical direct mail follows a different legal framework from marketing email. This study explains when direct marketing may rely on legitimate interest and how to use personalised QR codes and landing pages more safely.
Postcard or letter? When to choose each direct mail format?
Postcard or letter? In direct mail the question often surfaces only at the design stage — yet the format is a matter of message function and customer lifecycle stage, not aesthetics. This study explains when a short postcard performs better, when a letter in an envelope earns its place, and why list quality and offer strength drive results more than the format itself.
Customer Segmentation for Direct Mail: Who's Worth Mailing
Direct mail rarely fails because of the channel. It fails when the same piece reaches both a stranger and your most valuable customer. This study covers which segments are worth mailing — from lifecycle stage to the difference between a warm and a cold recipient — and why the greatest reactivation value sits in your own CRM.
Direct mail as a supplier-funded channel: MDF, co-op, and trade promotion
When retail teams object to direct mail, the question is rarely the channel — it is the budget. Addressed mail to a retailer's loyalty file falls into the same eligibility bracket as the printed flyer: MDF, co-op, and trade promotion already pay for it, just under different names.